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Survey on Consumer Expectations

Dear participant,

thank you for your interest in taking part in this survey.

As part of my master thesis at the Leuphana University Lüneburg, I am conducting a survey about what consumers expect from companies. Answering the questions takes about 10 to 15 minutes and it is anonymous and voluntary. The survey can be cached and continued at any time.

I would like to ask you to carefully read the questions and the short instructions and information texts, presented at the beginning. There will be so called attention checking questions which will refer to these texts. Please answer spontaneously, intuitively and with your own personal opinion - there are no right or wrong answers. Do not get confused by similar sounding questions and please bear in mind that the presented contents (even if it is about fictional companies) are true.


Thank you very much for your support and kind regards
Michaela Hönig


The questionnaire starts as soon as you agree with the procedure and click on the "Next" button. Please confirm your agreement and then click on the button after reading:

Participation in the survey is voluntary. Participation in this survey is anonymous and is possible without mentioning your name. Personal data is collected and processed on the basis of your consent solely for the purpose of conducting the study and for research purposes. Your consent to the collection and processing of the data is irrevocable, as no participant related deletion can be carried out due to the anonymous form of the survey. Data is collected exclusively for research purposes. The data is collected anonymously, treated confidentially and not passed on to third parties. The collected data will be deleted after the successful submission of the Master's thesis. 

If you have any questions, please feel free to contact me (michaela.hoenig@stud.leuphana.de).